‘Thunder Bay’ Named a Series Essential by Apple Podcasts
The world is watching. The world is listening. And Indian & Cowboy Creative is just getting started.
“Thunder Bay is listed among Apple’s Series Essentials — shows presented as exemplars of masterful storytelling, artistic excellence, and distinct creator voice.”
Thunder Bay has been named to Apple Podcasts’ Series Essentials, a global editorial recognition Apple describes as celebrating “the pinnacle of podcasting and the medium’s greatest achievements.” Congratulations to our partners at Canadaland for making this list alongside us.
Being recognized among the most celebrated podcasts worldwide is powerful proof that Indigenous storytelling belongs on the global stage.
At Indian & Cowboy Creative, our mission is clear: to create Indigenous stories with the same ambition, craft, and vision as the world’s best media companies — and to do it from an Indigenous lens.
To be included among such remarkable peers — shows like Connie Walker’s Stolen series, 1619, Suave, Wild Boys and others — is a validation of what this story represents. These aren’t small shows; they are genre-defining podcasts recognized around the world.
These journalists and their work have won Pulitzers and Peabodys. They have transcended language and culture, driving change and making lasting impact.
At its heart, the success of Thunder Bay demonstrates a larger truth: Indigenous stories belong on the global stage. When crafted with care, truth, and urgency, they resonate far beyond their communities of origin. This recognition affirms that the world is not only watching and listening — it cares about the stories Indigenous people have to tell.
And let me be clear: Thunder Bay is not an outlier. It’s proof of what’s possible when Indigenous stories are given the resources and support they need.
At Indian & Cowboy Creative, we’re building a body of work that embodies this vision. We have many more stories to tell — stories that we believe are every bit as strong as this one.
This is the future we are building: a studio where Indigenous voices shape the narratives that define our times, on podcasts, on screens, and in every medium where stories matter.
“Series Essentials honours the best podcasts that keep us captivated over multiple episodes. These series are the pinnacle of podcasting and we celebrate them as some of the medium’s greatest achievements.
Since 2024, our editors have recognised a collection of shows that demonstrate masterful storytelling, artistic excellence, and a distinct creator voice. These series from across the globe tell stories that transcend borders—and get to the heart of the human experience.
Explore the shows that have redefined the art of podcast storytelling below.”
to our industry Collaborators, Partners, Accomplices, and Allies
This recognition highlights the potential of our studio model and our dedication to creating groundbreaking projects across podcasts, television, film, and digital platforms. Get in touch if you’d like to learn more about what Indian & Cowboy Creative Media Inc. is up to next.
To celebrate this moment, you can listen to it ad-free this month on Apple Podcasts.
Check out the full collection here: apple.co/seriesessentials"
